Embracing the Era of Micro-Influencers

If you’ve been on any social media platform such as Instagram, Facebook, Twitter, and YouTube in the past year then you’ve probably noticed an influx of giveaways and product reviews on your feed. You can thank micro- influencers for this.

What’s a micro-influencer? A micro-influencer can be someone who has 1,000 to 100,000 followers on a social platform. Both the micro-influencer and brand benefit in these scenarios. It’s “word of mouth” marketing for the social era. These people provide (in most cases) genuine positive reviews of products, restaurants, brands etc.

If you own a business or simply spent any time on the business side of things you know marketing is important. As a company, it can take hours upon hours connecting and engaging with followers to build a personable relationship via social media. That’s where micro-influencers have settled in. They can engage with your fan base on a level you can’t. They spend hours during the day responding to Instagram DM’s, host product giveaways and give their followers a glimpse into their personal lives.

You don’t have to be a large company or brand to tap into this form of marketing. Smaller brands such as Etsy accounts have fast learned the benefits to the micro-influencer. Offering products in exchange for a few posts have become the norm on Social Media. I can’t go anywhere near Instagram without seeing at least one post about how someone loves the new product they’ve tried.

Some of my favorite people I follow on Instagram are micro- influencers. For example, courtesy of my friends at Rome by the Hour, I now know where to eat and what hotel to stay at while traveling. Other influencers I follow give me great tips on baby products (mom life), clothing brands, beauty products etc. It’s a micro-influencers world and we are just living in it, people! 

Let's do this!

Rest can come in so many different forms. For me, it was taking a step back from working in Social Media and Marketing and spending time with my daughter at home.

 Social Media, branding, and marketing is something I have enjoyed calling a career for eight years. It all started when I was in college and I realized a hole in the industry. I began to do research on Social Media and what businesses needed to make their platforms run smoothly. I began by freelancing for companies in the UK. As my career developed I worked for one of the largest talent agencies in Los Angeles, The Wall Group. I learned so much about the industry and grew my knowledge of Social Media and Public Relations. Fast forward two years, I landed a job in Stockton, CA as a Social Media Director. This company became family to me and I had the honor of building an incredible Social Media Department.

After two years of working as a Social Media Director, I gave birth to my beautiful baby girl, Sawyer,  while on maternity leave I decided being home with my daughter in these early years was important to me. When taking a step back from the “social media world” for a year it’s allowed me to remember what I love most about social media management. I’ve been able to research and see social media from a different perspective. In my time working at an agency I focused on what brands and companies are doing in social media. I’ve been able to learn more about tools that can help entrepreneurs and small businesses brand and plan out their social media content. Social Media has changed and stayed the same in so many ways over the past year and I can’t wait to help bring these tools to new clients!

A lot of what I did as a Social Media Director was spending hours and hours analyzing, planning, and then delegating to my team. I started to lose sight of the importance of research and just stepping back to see how the industry is evolving. I’ve always known rest is important, taking this step back, I believe it has prepared me to take on social media as a freelancer in a whole new way. I am excited to get back to helping businesses I believe in, grow and flourish through social media, visual branding, and marketing.

It’s great to say, I’M BACK!