If you’ve been on any social media platform such as Instagram, Facebook, Twitter, and YouTube in the past year then you’ve probably noticed an influx of giveaways and product reviews on your feed. You can thank micro- influencers for this.
What’s a micro-influencer? A micro-influencer can be someone who has 1,000 to 100,000 followers on a social platform. Both the micro-influencer and brand benefit in these scenarios. It’s “word of mouth” marketing for the social era. These people provide (in most cases) genuine positive reviews of products, restaurants, brands etc.
If you own a business or simply spent any time on the business side of things you know marketing is important. As a company, it can take hours upon hours connecting and engaging with followers to build a personable relationship via social media. That’s where micro-influencers have settled in. They can engage with your fan base on a level you can’t. They spend hours during the day responding to Instagram DM’s, host product giveaways and give their followers a glimpse into their personal lives.
You don’t have to be a large company or brand to tap into this form of marketing. Smaller brands such as Etsy accounts have fast learned the benefits to the micro-influencer. Offering products in exchange for a few posts have become the norm on Social Media. I can’t go anywhere near Instagram without seeing at least one post about how someone loves the new product they’ve tried.
Some of my favorite people I follow on Instagram are micro- influencers. For example, courtesy of my friends at Rome by the Hour, I now know where to eat and what hotel to stay at while traveling. Other influencers I follow give me great tips on baby products (mom life), clothing brands, beauty products etc. It’s a micro-influencers world and we are just living in it, people!