Rest can come in so many different forms. For me, it was taking a step back from working in Social Media and Marketing and spending time with my daughter at home.
Social Media, branding, and marketing is something I have enjoyed calling a career for eight years. It all started when I was in college and I realized a hole in the industry. I began to do research on Social Media and what businesses needed to make their platforms run smoothly. I began by freelancing for companies in the UK. As my career developed I worked for one of the largest talent agencies in Los Angeles, The Wall Group. I learned so much about the industry and grew my knowledge of Social Media and Public Relations. Fast forward two years, I landed a job in Stockton, CA as a Social Media Director. This company became family to me and I had the honor of building an incredible Social Media Department.
After two years of working as a Social Media Director, I gave birth to my beautiful baby girl, Sawyer, while on maternity leave I decided being home with my daughter in these early years was important to me. When taking a step back from the “social media world” for a year it’s allowed me to remember what I love most about social media management. I’ve been able to research and see social media from a different perspective. In my time working at an agency I focused on what brands and companies are doing in social media. I’ve been able to learn more about tools that can help entrepreneurs and small businesses brand and plan out their social media content. Social Media has changed and stayed the same in so many ways over the past year and I can’t wait to help bring these tools to new clients!
A lot of what I did as a Social Media Director was spending hours and hours analyzing, planning, and then delegating to my team. I started to lose sight of the importance of research and just stepping back to see how the industry is evolving. I’ve always known rest is important, taking this step back, I believe it has prepared me to take on social media as a freelancer in a whole new way. I am excited to get back to helping businesses I believe in, grow and flourish through social media, visual branding, and marketing.
It’s great to say, I’M BACK!